The Process
A Journey of Discovery and Co-Creation
Curiosity & Listening
Intuitive Discovery
With your story and vision as my guide, I intuitively translate the unseen— emotions, values, aspirations and goals—into a visual language. I create a Visual Essence Board of colors, textures, shapes and elements that resonate with your vision. The Visual Essence Board will lead the direction in our co-creation.
Every partnership begins with open-hearted curiosity. We meet on a video call where I cultivate a space of grounded presence. I learn about your story and your vision. You learn about my story and values. Through a heart-centered conversation, we discover the relationships and threads of your offering.
I will send you reflection questions for you to answer in a quiet place of stillness, at your own pace, in your own time.
Every creative endeavor has a unique energy. Together, we meet the energy the project is calling in.
Refinement & Alignment
I invite your honest feedback on the direction. This phase is about ensuring every choice aligns with your message, purpose, and the feeling you want to evoke. I refine and align the visual essence with discernment.
Bringing It to Life
Once your visual identity is fully realized, we breathe life into it. I create a structure that ensures we meet deadlines and goals. I start designing a cohesive and engaging brand that supports your mission and serves your audience and stakeholders authentically. We will be in frequent communication with each other and adjust fluidly as curiosities arise.
Launch & After Care
With celebratory excitement and infinite trust, your offering is released into the world. We have a video call where I tour you through the website platform and teach you functionality. I answer questions and empower you to feel confident making changes to your living, breathing, embodied brand. You will be transformed by the journey.
Toolbox of Goodies
At the end of our journey together, I will equip you with a Visual Essence Toolbox; all the colors, fonts, and assets used will become yours to play with.
A Living Evolution
Your brand is not static; it’s alive and ever-evolving. I remain a trusted collaborator as your vision grows and transforms, reflecting your ongoing journey and the ripple effect of your impact.
Throughout the process, we give ourselves grace. We breathe deeply and listen for what is being asked of us. We meet the moment with tender curiosity. We do our best to accept, allow and embrace the unfolding of a non-linear process.
The energy of the project is already present. It is our job to listen and translate the unseen into tangible clarity.
Working with Lisa is magical, and the end result of our website is something I’m quite amazed by. She took the threads of everything we were envisioning and braided into a beautiful creation that was beyond anything I could’ve dreamed up alone. The way she fused soul with the practical understanding of the needs of businesses during this time, really highlights her artistry. Collaborating with her was so easeful, inspiring, and intuitive. I recommend Lisa for anyone who wants a soul-nourishing experience in brand and website collaboration.
~ Shea